The free YouTube Kids app is due to launch next week and will offer age-appropriate content, filtering out unsuitable videos.
Speaking to USA Today, YouTube executive and product manager for YouTube Kids, Shimrit Ben-Yair, said: “Parents were constantly asking us, can you make YouTube a better place for our kids.”
She said the launch also coincides with an increase in child-friendly content viewing on YouTube, with a roughly 200% year-on-year increase in viewing time on family entertainment channels compared to 50% growth in overall viewing time on the site.
The news comes in the same month that Twitter launched a child-friendly version of its Vine mobile video service. Vine Kids is available as an iOS app and is the result of a “hack week” project from early January.