Sky Media Network tested recall of ads for Volvo on Sky Anytime that it said showed that about half the audience recalled seeing a spot for the Volvo brand, with about 36% recalling the ad unprompted.
Eighty per cent of those who recalled the ad said they associated the Volvo brand with reliability, versus 67% of those that did not recall the ad, while 82% of those who saw it associated the brand with technology innovation, against 65% of those who did not see it.
Martin Michel of Sky Media Network said the study showed the effectiveness of advertising in an environment that required ‘lean forward’ action by viewers.
Starz channels launch on YouTube TV in the US https://t.co/tau2uU4wvz
20 June 2018 @ 16:33:55 UTC
Sony Pictures Television Networks (SPTN) is expanding into OTT in Western Europe https://t.co/1efirQxoZT
20 June 2018 @ 16:32:59 UTC
The UK government has accepted deal terms between 21st Century Fox and Sky https://t.co/jPJ5NRzb2K
20 June 2018 @ 16:32:39 UTC
Viacom secures mobile distribution deal for Paramount+ with Telenor. https://t.co/jiKCXOBSuq
19 June 2018 @ 13:31:53 UTC