The global TV middleware market was worth US$1.05 billion (€920 million) in 2014 and will reach US$2.03 billion by 2020, according to new research by Frost & Sullivan.
The US-headquartered consultancy firm said that the surge in IP-enabled video devices like smart TVs, smartphones and tablets is “compelling pay TV middleware solution providers to deliver a unified multiscreen experience to viewers.”
However, it added that delivering VoD to any screen, anywhere presents its own challenges and that service providers are being forced to “reinvent themselves” to adapt to modern viewing habits and offer “highly personalised content and value-added services.”
“Factors favouring market growth include the increase in the deployment of hybrid models such as cable plus IPTV, satellite plus IPTV and terrestrial plus IPTV. Moreover, the need for interactive pay TV middleware on secondary devices to offer managed experiences on unmanaged devices is lending impetus to the markets across North America, Latin America, Europe, the Middle East and Africa,” said Frost & Sullivan digital media industry analyst, Hiral Jasani.