Newsreel archive rights holder British Pathé has chosen cloud-based multichannel network Rightster , as its global online video partner both on YouTube and across Rightster’s publisher network.
Rightster will manage British Pathé’s entire YouTube business comprising about 85,000 videos, with a particular focus on audience development and revenue generation. The partnership will also aim to attract a younger audience, specifically between the ages of 16 and 24, to the archive footage.
Rightster will also work with British Pathé to syndicate its online video content across Rightster’s global network of over 7,500 additional publishers.
“British Pathé has a vast amount of historical content and by working with Rightster, one of the leading multi-platform networks, we will be able to reach new levels of viewer engagement and take our content to the right audience, on the right platform at the right time,” said Roger Felber, CEO, British Pathé.
Apple rolls out tvOS 14 update digitaltveurope.com/2020/09/18/app… https://t.co/yJlE3iyEMN
18 September 2020 @ 16:00:02 UTC
.@canalplus apples for new DTT licence despite reservations digitaltveurope.com/2020/09/18/can…
18 September 2020 @ 15:00:01 UTC
250,000 Brits cut out licence fee, but revenue still up says @BBC digitaltveurope.com/2020/09/18/250… https://t.co/Y5kJ8LO7z1
18 September 2020 @ 14:34:06 UTC
Telefónica appeals to start-ups for new TV app experiences digitaltveurope.com/2020/09/18/tel… https://t.co/Kamq4V6G7k
18 September 2020 @ 14:00:00 UTC
Securing your revenue in the new age of video piracy: DTVE’s Digital Symposium looks at the threat and how to addre… twitter.com/i/web/status/1…
18 September 2020 @ 13:37:48 UTC
