Baxter will take over from Alice Webb, who becomes director of BBC Children’s next month, and will be responsible for BBC activities from its three key non-London bases in Salford, Birmingham and Bristol.
She will work alongside Peter Salmon, director of BBC England, and with Joe Godwin to oversee the move of the BBC Academy, which will be the BBC’s centre for training, to Birmingham.
Baxter is a 30-year BBC veteran whose previous roles included leading BBC News’ move to MediaCityUK in Salford. She will take up her new post, which is based in Salford, at Easter.
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