Switzerland-based Joiz Global has appointed the former controller of digital at publisher and media group Tamedia, Samuel Gähwiler, as its managing director.
Gähwiler will develop the company’s creative and commercial strategy, working with clients and Joiz developers to produce marketing solutions.
Another new hire, Itai Aaronsohn, has been named head of product and will report to Gähwiler.
Joiz Global is a marketing firm that claims to unite TV, online and mobile to “increase and enhance consumer interaction, motivating viewers to become highly engaged users.”
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