Stockholm-based Newstag will use the Bloomberg videos across its mobile and web platforms, which are designed to let users create their own personalised ‘tagstream,’ or TV channel, and share stories via social media.
“We are delighted to partner with Newstag. They offer an interesting and dynamic platform to distribute our award- winning, global business and features video which covers subjects from technology to innovation in the energy, transportation and luxury goods sectors, to a broader audience,” said Josh Rucci, global head of sales for the Bloomberg Content Service.
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