TV technology provider SeaChange International has completed the acquisition of social media analytics software developer Timeline Labs.
SeaChange said it had retained the former Timeline Labs employees and facilities in Los Angeles and San Francisco. Timeline Labs CEO Malcolm CasSelle has been appointed as Senior Vice President & General Manager of the new Digital Media business unit of SeaChange.
SeaChange has also named Timeline Labs co-founder and executive Chairman Ed Wilson to its board, effective immediately. Wilson is currently a partner in content developer New Form Digital, and President and CEO of Dreamcatcher Broadcasting. He has previously served as President at Tribune Broadcasting, President at Fox Television Network, President at NBC Enterprises, President of CBS Enterprises, and SVP at Sony Pictures Television.
“The core Timeline software platform is very well established in broadcasting, and I’m confident in our combined ability to grow faster in that target segment and globally in segments including SeaChange’s core markets. Our cross-selling and marketing collaboration has progressed rapidly since December. SeaChange has been applying the competitive and market advantages of a proven platform for social media analytics and content towards opportunities in multiscreen TV and OTT,” said SeaChange CEO Jay Samit.
“I’m particularly pleased that our acquisition brings Ed and Malcolm into our fold. Their TV operations, programming, and social media sector expertise will broaden SeaChange’s capacity for developing innovative software products that let our customers prosper amid challenging market dynamics.”