Russian channels rebranded and refreshed

Russian channel provider Tsifrovoye televideniye (TSTV), a joint venture between Rostelecom and state-owned broadcaster RTR, has rebranded and refreshed the five channels it offers as part of the NKS-Media package.

TSTV deputy CEO Sergey Koshliakov outlined the changes at the CSTB trade show in Moscow  yesterday. Science channel 24 Tekhno is being rebranded as T24, devoted to men’s hobbies and interests.

Mat’ i ditya (Mother and Child), a channel aimed at young children and their parents, has been renamed Mama, with a roster of new programming. Alternative documentary channel 24Dok will become a mainstream factual channel. Horror channel Novoye Strashnoye Kino (NSK) will see its programming refreshed, while Park Razvlecheniy (Amusement Park) will be given a new look and a focus on music shows and homegrown productions.

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