Imagine said that it will integrate the assets into its advertising management and video infrastructure portfolio, and that the transaction will include the majority of RGB Networks’ employees.
RGB’s technology will be used to enhance Imagine’s end-to-end video playout and distribution portfolio, boosting its TV Everywhere and video processing solutions, according to Imagine.
“The acquisition of RGB Networks, combined with our innovation in video playout and distribution, enables us to strategically navigate the convergence of IP, mobility, and the internet, which has changed the way we consume entertainment and information,” said Charlie Vogt, CEO of Imagine Communications.
“We also gain an enviable customer base and will continue to support the RGB Networks product portfolio,” he added, along with a “world class technology, operations and sales team.”
Jef Graham, chairman and CEO of RGB Networks, said: “By combining our award-winning innovations with Imagine Communications’ vision and resources, our integrated portfolios will greatly advance the transformation of the video delivery landscape.”
“We are at an inflection point in the expansion of TV Everywhere, and Imagine Communications is delivering the end-to-end portfolio required to lead the industry through this disruptive period being defined by IP, software and the cloud.”
California-based RGB Networks provides IP cloud-based video delivery solutions designed to help media providers streamline and monetise TV Everywhere and OTT services. Its technology strengths are in video packaging, cloud DVR, and ad insertion and RGB claims that its products are deployed in more than 400 communication service providers worldwide.
Imagine’s latest acquisition gives it access to RGB’s cloud-based dynamic ad insertion technology, complementing its acquisition of Kudelski-owned OpenTV’s advanced advertising unit last year. That acquisition gave the former Harris Broadcast a group of products to provide campaign management, traffic and billing, to which it now adds RGB’s CloudXtream platform.
Imagine Communications provides ad management and video infrastructure solutions and serves global TV networks, broadcast stations, multichannel video programming distributors, governments and enterprise markets.
The deal, which was agreed for undisclosed terms, is subject to customary approvals and closing conditions.
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