Sports market group Perform has teamed up with news agency Reuters to distribute video content across each other’s platforms.
The alliance will see Reuters sports footage integrated into Omnisport Ready, Perform’s digital sports video news service. Omnisport journalists will select several stories per day from Reuters output and voice it in multiple languages – providing Ready customers with footage from the day’s stories.
Content will also be available via ePlayer, Perform’s embeddable video player for publishers. Reuters will have its own non-sports video news channel within ePlayer.
Omnisport Uncut, Perform’s sports video news service for broadcasters, will now be available to Reuters broadcast news customers via its normal distribution channels.
“Reuters content is truly world-class. Because of the agency’s presence on the ground across the globe and the experience of its journalists, it is particularly strong when it comes to the big breaking sports news stories and now our digital customers will receive that content – voiced in multiple languages by our own teams,” said Simon Denyer, joint CEO of Perform.
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