Viacom International Media Networks (VIMN) has expanded its MTV youth and music portfolio in Israel, splitting its existing 24-hour Hebrew-language service into two separate channels – MTV and MTV Music.
Available exclusively on Israeli cable platform HOT, MTV will focus on general entertainment content including dramas, documentaries and game shows, while MTV Music will offer local music videos and long-form music content such as live concerts, award shows, festival events.
MTV Music will be home to MTV Master, a locally produced interactive music video quiz, that viewers can interact with by using a mobile app.
VIMN said that MTV will also introduce a number of long-form programmes, including teen comedy drama Faking It, documentary series Generation Cryo and reality game show Are You the One?
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