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Norway’s TV2 taps Monterosa for mobile interaction

Second screen technology firm Monterosa has partnered with Norwegian commercial broadcaster TV2 to deliver real-time voting for its new live talent show My Dance Crew.

Viewers will be able to use a mobile app based on Monterosa’s LViS platform to cast votes over the course of the show, as an alternative option to traditional SMS voting.

“Mobile interaction is one way that progressive broadcasters like TV2 are reinventing entertainment for younger audiences and thereby retaining ad revenues. LViS is a tool that makes live interaction part of TV production workflow, and we’re thrilled to be part of such an energetic new format,” said Monterosa CEO, Tom McDonnell.

My Dance Crew will see celebrities join professional street dance crews and compete to stay in the competition. The show debuts tonight.