Xfinity customers can now link their HBO or Showtime accounts by logging in and activating them through the channels’ Roku apps.
Those that subscribe to HBO or Showtime through US providers including AT&T U-Verse, DirecTV, Time Warner Cable and Verizon FiOS can already access the HBO Go and Showtime Anytime apps on Roku.
“Roku customers tell us they get more value out of their pay TV subscriptions when they have additional ways to watch through “TV Everywhere” channels. These channels, like HBO Go and Showtime Anytime provide unlimited access to original series, hit movies, comedy, sports and much more,” said Roku.
Earlier this week, HBO Go launched on Amazon’s Fire TV device in the US and is due to go live on the Fire TV Stick this spring.