Based on the tagline ‘Unwrap box sets all year long’, the campaign highlights recent additions to the YouView content line-up including Netflix, Quest OD from Discovery and the re-launched UKTV Play.
Launching nationwide on outdoor poster sites including London’s Piccadilly Circus, the campaign also highlights the strong relationships held with YouView’s seven shareholders the BBC, ITV, Channel 4, Channel 5, TalkTalk, BT and Arqiva, who this year committed to five more years of guaranteed funding.
Creative for the campaign, which runs until early January, was produced by Albion, while media was planned and bought by OMD.
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