Sky Deutschland expands on-demand offering

sky deutschland_eingang_1253x823_02Sky Deutschland has announced a “major expansion” of its Sky On Demand offering, extending the Sky Anytime catalogue that users can access from their Sky+ HD receivers.

Sky said that the expansion of Sky Anytime will become available for all Sky+ receivers in the coming months, giving many satellite customers access to a much larger part of Sky’s on demand catalogue.

Users can access the content through their Sky+ HD box by either connecting to a network cable or Sky’s WiFi module, which is available for a one-time charge of €39. The expansion will also become available for cable customers over the next year.

The move will mean customers with the expanded Sky Anytime will now get up to six times as much content through their Sky+ receiver, according to Sky. This includes first run series right after their US premier, complete series box sets and movies shortly after cinema release and 12 months before they appear on free TV or online TV services.

“The Sky Anytime expansion being announced today is the first step, enabling consumers to watch a significant part of the on demand offering, which is currently accessible on Sky Go, directly via the receiver,” said Sky.

The pay TV operator also said that it intends to make its entire on demand offering – including all content from Sky Go and Snap – available via the Sky+ receiver, giving subscribers access to up to 10,000 titles, and plans to introduce a new interface for customers to make it easier to find content.

“With the expansion of Sky Anytime, our customers gain access to more of our outstanding on demand catalogue and are able to stream it from the internet directly onto their TV,” said Euan Smith, executive vice president of product and operations at Sky Deutschland.

“The receiver is at the heart of the Sky subscription, with the best and highest-quality viewing experience that includes our complete program offering. This is just the start. I’m looking forward to take us a step further over the next year – when we combine all our entire premium content together and make it all available on the Sky+ receiver.”

The news comes in the same week that Sky Deutschland rolled out its Sky Go multiscreen service to Android tablets and smartphones. The Pay TV operator has also made its online services Sky Online and Snap available on the Microsoft Xbox One game console platform.