Viewing of kids content on Modern Times Group’s (MTG) Viaplay streaming service grew five-fold in the last year, according to the company. The period saw the Nordic free and pay TV provider strike exclusive agreements with Nickelodeon and Disney Movies on Demand.
While viewing of kids content increased b y 513%, viewership of the platform as a whole grew by 41% on the back of investment in technology and content, said the operator.
“As a parent, I know how much impact children have on the service you have at home, so I’m glad Viaplay now has the strongest choice even for children, and that it is visible in user numbers,” said Rikard Steiber, CEO of Viaplay and chief digital officer, MTG.
DTVE: the week in view – The live-streaming revolution digitaltveurope.com/comment/the-li… https://t.co/n0rpplLxHP
07 March 2021 @ 20:00:00 UTC
ICYMI: APAC OTT market at ‘critical mass’ with 392 million users digitaltveurope.com/2021/03/05/apa… https://t.co/HnAyVDkBIi
07 March 2021 @ 19:00:00 UTC
Join us March 23 as we return with the DTVE Digital Symposium 2021
Learn about how to optimise Android TV with… twitter.com/i/web/status/1…
07 March 2021 @ 14:00:01 UTC
Digital TV Europe’s sixth annual survey once again provides a unique snapshot of industry executives’ views on the… twitter.com/i/web/status/1…
06 March 2021 @ 15:00:02 UTC