The platform behind the BitTorrentprotocol is best known for allowing users to transfer huge amounts of data over the internet, which has lead various legal issues over illegal file-sharing of media content.
However, the firm is now seeking to be seen as a legal distributor of premium content, and has launched its first original web series, according to AdWeek.
Children of the Machine is an eight-episode sci-fi from Marco Weber (Igby Goes Down) and takes place in a futuristic society in which androids rule over humans.
The male-skewed series, targeted at the largely-male BitTorrent user base, will be available via BitTorrent Bundle, a service that allows IP owners and artists to release content direct to market.
The pilot and an ad-supported version of the show will be available for free, with a US$4.95 version skipping theads. For US$9.95 users will receive the series plus bonus content.
Six weeks after the pilot is released, the rest of the series will be made available at once, a la the Netflix ‘binge’ model.
“This is a science fiction show catered to the typical tech-savvy, male-dominated audience,” said Weber. “We’re not trying to launch a romantic comedy, so the concept of this show moved us toward BitTorrent.”
IP owners using BitTorrent bundle gain 90% of the sales revenue, as well as data on the downloaders. There are more than two million legally licensed pieces of content on the site, according to AdWeek.