The UHD content will initially be available in Germany and France, with Italy to follow in the coming weeks. Wuaki is in talks to bring the 4K movies to the other markets where it currently operates, the UK and Spain.
The Germany launch caps what Wuaki described as a “successful year of European expansion for the company.” The firm said that it plans to launch in “a further 11 countries by the end of next year.”
“More and more of our customers are beginning to demand movies in 4K, as TVs with the technology become commonplace in the home,” said Wuaki’s chief technology officer, Jordi Miró.
“We expect 4K will become increasingly popular towards the end of the year and into 2015, as consumers in Europe buy new TVs around Christmas time, upgrade to smart TVs, and 4K prices begin to drop as more devices come to the market.”
Earlier this month, Wuaki appointed former Samsung executive Sidharth Jayant as global product director as the firm looks to continue to expand into new European markets.