Romanian broadcaster Intact Media Group, which operates the country’s Antena channels, grew its audience significantly in the first 10 months of the year, recording a 10% rise over the whole day and a 9% rise in appreciation in primetime, according to audience measurement agency Kantar Media.
Flagship channel Antena 1 took a 14.8% whole-day share, up 3% year-on-year.
Celebrity and talk show channel Antena Stars meanwhile saw the biggest audience growth of Romania channels over the same period, up 73% over the whole day. Female-skewed Euforia TV saw a 9% rise, while news channel Antena 3 was up 32%.
Over the first 10 months, Intact Media Group’s TV channels were watched for at least one minute by 10,341,000 Romanians, the company said, citing Kantar’s figures.
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