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Harmonic invests in Encoding.com and VJU

Technology company Harmonic has made strategic investments in encoding service Encoding.com and cloud-based cloud-based playout provider VJU. 

Harmonic has already collaborated with Encoding.com on projects including the launch of its cloud-based transcoding service earlier this year based on Harmonic’s ProMedia Carbon file-based transcoding software.

In addition to making what it describes as a significant equity investment in VJU, Harmonic has signed a reseller agreement with the company, through which it will distribute its cloud playout solutions to the broadcast and pay TV industries. VJU plans to use the Harmonic funding to enhance its core Channel as a Service product, expand its cloud-based playout infrastructure, enhance quality of service, and support and grow its partnership network.

“To manage the complexity and enable the scalability of broadcast and multiscreen workflows, our customers are increasingly embracing flexible cloud technologies. Investing in Encoding.com and VJU, two key innovators in the cloud services market, aligns with Harmonic’s strategic vision, enabling us to better support our customers’ business and operational requirements,” said Patrick Harshman, president and CEO, Harmonic.

“With Encoding.com and VJU, Harmonic can deliver VOS technologies both on-premise and in the cloud, for seamless and highly elastic customer operations.”