Comcast-owned video management and publishing firm, thePlatform, has launched a new service to help broadcasters publish their linear TV channels online.
Mpx Replay is a premium service that thePlatform will offer as part of its mpx video publishing system.
“Mpx Replay provides instant asset creation for publishing and distribution, automated metadata to support richer search and discovery, pre-set availability windows, ad policy enforcement, and increased monetisation options,” according to thePlatform.
Marty Roberts, co-CEO of thePlatform claims the service address distinct but similar needs facing broadcasters, particularly in Europe and North America.
“In Europe, broadcasters need a faster and more efficient way to address the growing demand for catch-up TV across any screen. In North America, broadcasters need an optimised C3 video process that keeps national ad loads intact when bringing their channels online. mpx Replay provides a streamlined, cloud-based solution for both,” said Roberts, referring to Nielsen’s C3 measure of ads watched both live and through three-days of DVR playback.
ICYMI: CBS All Access and CBS Sports to be English-language home of Champions League in US digitaltveurope.com/2020/07/10/cbs… https://t.co/LYB6BdMa0Q
10 July 2020 @ 20:00:01 UTC
ICYMI: Peacock to broadcast more than 175 @premierleague matches in 2020-21 season digitaltveurope.com/2020/07/10/pea… https://t.co/KsI6S0Qo6z
10 July 2020 @ 19:00:00 UTC
Denmark’s Norlys opens fibre net out to all providers digitaltveurope.com/2020/07/10/den…
10 July 2020 @ 18:31:00 UTC
ICYMI: @Media_Kind hires former Comcast Technology Solutions chief as CEO digitaltveurope.com/2020/07/10/med… https://t.co/TpC19t4zeW
10 July 2020 @ 18:00:00 UTC
Higgins promoted to lead commercial strategy for Virgin Media Ireland digitaltveurope.com/2020/07/10/hig…
10 July 2020 @ 17:31:00 UTC
