UK mobile service provider EE has begun commercialising its TV service in its network of stores nationwide.
EE is making its set-top box, provided by France’s Netgem, available or free to mobile customers that also take a broadband plan worth €9.95 a month or more.
The service provides access to Freeview channels and a Replay service that gives access to all content broadcast over the previous day as well as additional catch-up and on-demand services, including BBC iPlayer, Demand 5 and Wuaki.tv.
Apps provided with the service include Muzu, Box+, YouTube, BBC Sport, BBC News and The Weather Network.
“Customers can now go into any EE store nationwide and sign-up for the UK’s most advanced TV service. With EE TV, we have combined our expertise in mobile and home broadband to develop a game-changing home TV service that you can watch on your smartphone and tablet, as well as your telly,” said Pippa Dunn, chief marketing officer.
“EE TV offers exceptional value for money, is simple to set up and use, and comes with market-leading features which really do allow customers to create a unique personal viewing experience.”