Vodafone customers signing up to pay-monthly Red 4G plans will get a Now TV Entertainment Pass, free of charge and for the length of their contract.
This will give them live and on-demand access to more than 12 pay TV channels, including Sky 1, Sky Atlantic and Fox.
The Now TV Entertainment Pass will also be available for pay-as-you-go customers who choose £30 or £40 Red Freedom Top Ups.
Red 4G pay-monthly customers who sign up before Christmas Eve will also get a three-month Now TV Sky Movies Pass at no extra cost. This will give customers unlimited access to more than 800 movies, including recent titles like American Hustle and The Wolf of Wall Street.
“We’re thrilled that Vodafone Red 4G customers will be able to watch anything from The Wolf of Wall Street to Lost through Now TV. It’s great news for those who enjoy TV on the go on their mobile or tablet, or who want to curl up and catch must-see TV as the nights draw in,” said Now TV director Gidon Katz.