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Boxer launches multiscreen service, taps Norigin Media for platform

boxer_logo_pos_cmyk.Teracom-owned Nordic digital-terrestrial pay TV service Boxer has launched its previously announced multiscreen service, providing live TV and VoD across Sweden and Denmark.

The new Boxer Play TV streaming service includes a variety of live channels and VOD subscription packs.

Teracom has tapped Norway-based technology provider Norigin Media to provide the multiscreen apps to support the service, with custom integrations to the video platform managed by Boxer in Sweden.

Boxer is using Norigin Media’s Hybrid Apps product, described as a multiscreen application suite that utilises the benefits of HTML5 within natively coded applications, for common implementation.

“We are excited to launch Boxer Play in Scandinavia with Norigin´s Hybrid Apps product to meet the expectations of this mature market” said Hanna Lindqvist, director of product management at Teracom Group.

“The user experience and design have been very important for us and we have spent a lot of effort on getting it right. We have taken a lot of consideration to ensure the robust evolution in spite of a very fragmented device market.”