Pay-TV subscription services in the US have peaked and are in decline, with the number of broadband subscriptions due to overtake pay TV subscriptions, according to The Diffusion Group (TDG).
The research firm claims that while residential broadband penetration will soon top 100 million US households, legacy pay TV subscription services have reached peak figures.
“During the next few months, and for the first time in history, the number of home broadband subscriptions will surpass the number of home pay TV subscriptions,” said TDG.
According to its research, 14% of adult broadband users in the US now do not use a legacy pay-TV service, up from 9% in 2011 – the year from which pay TV subscriptions began to decline.
“Today, residential broadband services are used in 75% of US households, meaning 13 million broadband households are currently doing without a traditional pay TV service,” said TDG President Michael Greeson.
SPI’s Dizi expands reach in Romania digitaltveurope.com/2021/01/15/spi… https://t.co/gSqoUWTqEO
15 January 2021 @ 15:01:00 UTC
Apple TV+ launches overhauled website digitaltveurope.com/2021/01/15/app… https://t.co/7ee6o5KRBV
15 January 2021 @ 14:00:00 UTC
.@WarnerMedia rejigs Lat Am with network president and originals chief exiting digitaltveurope.com/2021/01/15/war… https://t.co/IFUvB9TXrF
15 January 2021 @ 13:06:10 UTC
.@ViacomCBS and Dish Media partner for first-ever addressable ads within a national broadcast on MVPD STBs… twitter.com/i/web/status/1…
15 January 2021 @ 12:10:12 UTC
.@peacockTV expected to hit 52 million subs by 2024 digitaltveurope.com/2021/01/15/pea… https://t.co/nHLLkm0ZB4
15 January 2021 @ 11:10:41 UTC
