FremantleMedia has hired Samantha Glynne as vice president, branded entertainment, to spearhead a push into branded content.
She is tasked with driving the producer and distributor’s international branded entertainment activity, working with brands and agencies.
Based in London, Glynne joined FremantleMedia’s digital and branded entertainment division last week, which is headed by Keith Hindle.
He said: “Samantha has both in-depth knowledge of the brand and agency world, and the TV world, as well as experience working across borders and cultures. We look forward to increasing the involvement of advertisers in our content.”
Glynne was previously managing partner and director of channels at Publicis Entertainment in London and Paris. Prior to that she was head of commercial content at North One Television/All3Media, where she launched the Audi Channel on Sky.
Glynne said: “FremantleMedia is one of the few production companies with such a solid foundation of experience and relationships within the brand world. Coupled with its scale, ambition and unrivalled catalogue of TV brands, it is uniquely placed to produce and distribute some really exciting and effective branded content in multiple genres across all platforms.”
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