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Vivid TV to launch in Europe with M7 Group

Adult channel specialist Vivid Entertainment has struck a deal with pay TV provider M7 Group to launch adult service Vivid TV Europe on the M7 platform on the Astra satellite position at 19.2° East.

The European launch of Vivid TV follows the channel’s debut in North and South America, now reaching over 70 million homes since its introduction in 2013.

The agreement with M7 allows Vivid TV Europe to be distributed 24/7 via its European pay TV platforms: CanalDigitaal, Online.nl, TV Vlaanderen and TéléSAT in the Benelux, Austriasat in Austria and Skylink in the Czech Republic and Slovakia.

Vivid Entertainment will also use the M7 satellite feed to distribute Vivid TV to other platform operators within Europe. M7’s platform services arm will provide a turnkey solution to enable pay TV operators to receive and redistribute the channel securely.

“We are very pleased with the agreement with M7 Group, allowing us to rapidly build-up our household reach in Europe via direct-to-home, IPTV and cable distribution. M7 Group’s European business focus combined with excellent, cost-efficient technical distribution solutions they provide, makes M7 Group a natural partner for our European roll-out,” said Bill Asher, co-chairman of Vivid Entertainment.

“We are very honored to be selected as Vivid Entertainment’s European launch partner and we look forward to a fruitful cooperation.  This agreement reconfirms our capability for providing content providers with professional, end-to-end distribution solutions, in addition to offering an extensive consumer household reach,” said Marco Visser, CEO of M7 Group.