Freesat launches new Freetime campaign

UK free-to-air satellite platform Freesat has launched a new advertising campaign to promote its Freetime connected TV service.

The ad campaign will kick off on commercial channel ITV and digital platforms on October 20 and will run throughout November and December. The campaign features a snail called Sheldon who regularly misses favourite programmes because he never makes it to the TV on time, but could use the Freetime smart TV guide to watch shows when he wants, with the tagline: ‘Freetime. TV in your own time’.

The  advert  is  the  first  to  be  created  by  a  hub  of in-house  and  external  resources  including   Tellyjuice,  a  creative  video  agency,  Freesat’s   own creative  marketing  team  and  special effects agency Framestore,

According to Freesat, Freetime now accounts for 48% of all Freesat set-top box sales, having tripled year-on-year. In additon to Freetime set-top boxes supplied by Humax, the service is also available on the latest range of Panasonic smart TVs.