UK free-to-air satellite platform Freesat has launched a new advertising campaign to promote its Freetime connected TV service.
The ad campaign will kick off on commercial channel ITV and digital platforms on October 20 and will run throughout November and December. The campaign features a snail called Sheldon who regularly misses favourite programmes because he never makes it to the TV on time, but could use the Freetime smart TV guide to watch shows when he wants, with the tagline: ‘Freetime. TV in your own time’.
The advert is the first to be created by a hub of in-house and external resources including Tellyjuice, a creative video agency, Freesat’s own creative marketing team and special effects agency Framestore,
According to Freesat, Freetime now accounts for 48% of all Freesat set-top box sales, having tripled year-on-year. In additon to Freetime set-top boxes supplied by Humax, the service is also available on the latest range of Panasonic smart TVs.
UK watchdog outlines concerns about Virgin Media/O2 merger digitaltveurope.com/2021/01/25/uk-…
25 January 2021 @ 14:03:38 UTC
Japanese government brands Olympic cancellation claims ‘categorically untrue’ digitaltveurope.com/2021/01/25/jap… https://t.co/HfsQtOufXp
25 January 2021 @ 13:44:08 UTC
DTVE: the week in view – Netflix dominated the 2010s but can it continue its stratospheric rise in the new decade?… twitter.com/i/web/status/1…
24 January 2021 @ 20:00:00 UTC
ICYMI: Discovery+ to go live on VodafoneZiggo in Netherlands digitaltveurope.com/2021/01/22/dis… https://t.co/vMESCxb779
24 January 2021 @ 19:00:01 UTC
DTVE’s next symposium series announced digitaltveurope.com/intelligence/n…
24 January 2021 @ 16:00:01 UTC
