MIPCOM sees record attendance, growth in digital and VoD interest

MIPCOM said it attracted at record 13,700 delegates this year, including over 4,600 buyers of which 1,300 were acquiring digital and VoD rights.

MIPCOM organiser Reed Midem said the event attracted attendees from 112 countries.

MIPCOM’s Country of Honour programme, produced in partnership with ProMexico, saw a record 125 Mexican companies in Cannes, spearheaded by the country’s Grupo Televisa and TV Azteca.

“This has been a record-breaking and a particularly memorable 30th edition of MIPCOM,” said Laurine Garaude, director of Reed MIDEM’s television division.

“We saw extensive deal making and energy on the show floor, with Mexico as Country of Honour, a record number of key programme launches – including two incredible series: eOne’s The Book of Negroes and ITV’s Thunderbirds Are Go, at the MIPCOM World Premiere TV Screening and the first MIPJunior World Premiere TV Screening – and an amazing line-up of top industry executives and celebrities.”