The figure represents users taking advantage of Netflix’s initial offer of one month free of charge for the service. From mid October, users will be charged between €7.99 and €11.99 depending on the package they sign up to.
According to Le Figaro, Netflix’s performance compares favourably with pay TV leader Canal+’s rival CanalPlay service, which currently has 520,000 subscribers, three years after its launch, representing a subscriber acquisition rate of about 15,000 a month.
Netflix is currently available via a range of retail devices in France but from mid-November it will also be available via Bouygues Telecom’s TV boxes, enabling it to target a wider range of TV viewers.
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