Shine Group-owned YouTube multichannel network ChannelFlip has created two new divisions to increase its range of services.
ChannelFlip has created talent agency and management division FlipSide, which will be charged with managing a range of online content creators across comedy, entertainment and beauty genres.
FlipSide will source deals with traditional and online media as well as licensing, sponsorship and merchandising partnerships, according to ChannelFlip.
ChannelFlip has hired music and talent development producer Fleur Brooklin Smith and Simon’s Cat promoter Mike Cook to manage the division.
ChannelFlip has also created FlipHub, a new branded content agency specialising in YouTube stars outside the ChannelFlip partner network.
“ChannelFlip has always been about enabling creativity, particularly online creativity. With these new divisions we are continuing to develop ways to create value for online talent. We refuse to be an MCN with a ‘one size fits all’ approach; we want to give talented individuals a suite of products to find and develop commercial solutions, foster creativity and build strong and engaging brands,” said Claire Tavernier, interim managing director, ChannelFlip.