Digitaltveurope.com

Video services firm Piksel launched a proof-of-concept “hyper-personalised” TV application at IBC this morning, called Piksel Mosaic.

The prototype service, which was demoed for the first time at IBC, offers content that is tailored to individuals based on time, location and the device they are using.

The tile-based interface is designed to offer a range of content through a single interface – including YouTube videos, news reports and social media and email alerts.

The interface was demonstrated via a Chromecast-equipped TV set and is designed to work across TV, smartphone, laptop, desktop or tablet.

The built-in context-based recommendation engine pushes content to the user, with the app evolving as an individual’s content preferences and habits change,

“Piksel Mosaic presents a radical new opportunity for the TV and media industry. The level of flexibility that we have built into the technology means we can create a bespoke, micro-service for an individual in a way that hasn’t been seen before across all screens,” said Piksel chief technology officer Mark Christie.

Chief strategy officer Ralf Tillman added: “Piksel has been at the forefront of designing ground-breaking user-centric content experiences for nearly 20 years and we believe that hyper-personalization is the next evolution for the industry.”