Vodafone and Kabel Deutschland yesterday initiated their first joint marketing campaign, focusing on fixed broadband and their ability to deliver multi-play services from a single source.
Under the slogan ‘Speed has a home – yours’, the campaign highlights Kabel Deutschland’s plans to launch 200Mbps services in a number of Germany cities from November.
The campaign, kicking off with a TV spot and also featuring print, online, billboard and social elements, was developed by agency Jung von Matt.
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