TVN has launched what it claims will be Poland’s first social TV app, a second screen service that went live to coincide with the launch of the latest season of Poland’s Got Talent.
The app, called ‘Mam talent!’ went live at the weekend and market the launch of season seven of the local version of the hit Got Talent franchise.
TVN said that 60,000 viewers used the app during the first episode and that more than 1.35 million interactions took place within the course of the program – including opinion polls and quizzes related to the show.
“Today viewers expect much more from television than just ready-made entertainment offering to enjoy as passive viewers. They want to participate actively, exert an influence on what and whom they watch, be free to evaluate, express their preferences and likes and to confront them with other viewers’ opinions,” said Edward Miszczak, TVN management board member for the programming department.
“Our second screen “Mam talent!’ application is an excellent tool – it enables them to do that fast and easily via mobile phone or tablet with an extra fun aspect.”
#YouTube removed more than eight million #videos from YouTube in the fourth quarte... https://t.co/GDSB1kAAyS
26 April 2018 @ 10:23:31 UTC
#Comcast has made a firm cash offer for #Sky that values the pay TV operator at ... hhttps://t.co/aZaBRx7gf1
26 April 2018 @ 10:21:36 UTC
PROMOTION: Live Webinar: The Secrets to Delivering Low-Latency #Live #Video, Globally - @llnw TOMORROW at 4pm GMT - hhttps://t.co/cBAVZIWQgi
23 April 2018 @ 09:22:00 UTC
#MostRead this week: #F1 unveiled its own plans for an #OTTTV service, to be launched in May in time for the hhttps://t.co/76qx8Jqkk3
22 April 2018 @ 09:05:00 UTC
DTVE: #TheWeekinView - @netflix: another stellar quarter in an evolving competitive landscape #SVOD #Disney #Sky hhttps://t.co/grljz7fDaH
21 April 2018 @ 16:04:00 UTC
