4EVER, a collaborative project funded by the French government, will demo improved motion, colours, contrast and images at IBC as part of its investigation into UHD technologies.
The consortium of nine industrial and academic partners, which includes Orange, Technicolor and France Televisions, said its partners are now investigating “UHD-TV phase 2” and will promote their upcoming results at IBC.
4EVER’s demos at the show will include showing what technologies can achieve at 120 frames per second and the benefits today of wide colour gamut.
It will also show off high dynamic range technology and 3840×2160 pixel UHD-TV footage, shot during the World Equestrian Games in Normandy earlier this month.
“4EVER‘s studies help to spotlight industrial choices which are decisive for the entire industry concerning UHD-TV and HEVC,” said the consortium.
“4EVER has been a very early producer of UHD-TV phase 1 (3840×2160 pixels) high quality content. By sharing this content with international research communities (MPEG, EBU), 4EVER partners actively contribute to the international standardization of tomorrow’s TV.”
4EVER (for Enhanced Video ExpeRience) was set up two years ago with the aim of improving video quality of experience by researching Ultra High Definition TV (UHD-TV) and High Efficiency Video Coding (HEVC) standards.
4EVER will exhibit at IBC on stand 8.F12
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10 April 2021 @ 16:00:01 UTC