Digitaltveurope.com

Red Bull will launch its ‘Wings to 4K’ project at IBC, demoing content on Ultra HD screens at the event in partnership with Eutelsat, IDC and ATEME.

Red Bull Media House is producing live and pre-produced 4K content at Red Bull’s Hangar-7 studio in Salzburg, Austria, which it will display on UHD screens on the Eutelsat and IDC stands at IBC.

Red Bull will film athletes and live music acts from its studio on cameras operating at 50 frames per second.

This footage will be encoded with ATEME’s Titan Live Ultra HD HEVC encoder on site at Hangar-7. The content will then be broadcast through the Eutelsat 5 West A satellite and decoded using IDC’s Pro Cinema 4K decoder for display at IBC.

“This partnership allows us to show the capabilities of cutting-edge media technology. We look forward to getting our first hands-on experience with live production and distribution of 4K content, and we are proud to continue our course as an innovative media enterprise,” said Red Bull Media House CTO Andreas Gall.

Markus Fritz, director of commercial development and marketing at Eutelsat, said: “Red Bull gives us the opportunity to inject fast-moving content into our demonstration platform on Eutelsat 5 West A and show it to the global broadcast community assembling at IBC. ‘Wings to 4K’ is another important example of HEVC encoding combined with 50 frames per second and how it can contribute to 4K deployment in the broadcasting chain and across the whole industry.”

Eutelsat will exhibit at IBC on stand 1.D59. IDC will exhibit on stand 1.C29