Maxdome will use ContentWise’s personalisation and management technology to create consumer profiles across multiple screens and deliver individually selected content to each device.
“With more content available than ever before, personalization has become an essential requirement for content providers who are seeking to increase asset utilisation, viewer retention and ultimately monetize their content offering,” said Paolo Bozzola, CEO, ContentWise.
“ContentWise has met Maxdome’s need for an end-user personalized discovery solution, as well as delivering a powerful set of operator-facing tools that enable code-free changes on the fly that were impossible before”.
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