Digitaltveurope.com

Scripps Networks Interactive is due to launch US home lifestyle channel HGTV in Singapore via local operator StarHub.

The channel is due to go live on StarHub in December and Scripps claims it will be the first dedicated home and lifestyle channel to launch regionally in Asia.

HGTV will launch with shows such as Property Brothers, Kitchen Cousins and The High Low Project, covering topics like design and décor, home improvement and real estate.

Scripps said it will also produce localised, original, short-form content exclusively for the launch of HGTV in Asia based on the popular series Extreme Homes.

“The launch of HGTV across Asia Pacific signifies the first time HGTV has launched as a premiere 24/7 channel destination focused on home and lifestyle programming outside North America, including the Caribbean,” said Jim Samples, president of Scripps Networks International.

“This is a testament to how successful Scripps Networks’ high quality lifestyle content has performed around the world, and we see great potential for this channel offering to drive value for audiences, affiliate and advertising partners alike.”

HGTV joins the Scripps Networks family of lifestyle channels that are available in Asia, including the Asian Food Channel, Food Network and Travel Channel.