Scripps Networks Interactive is due to launch US home lifestyle channel HGTV in Singapore via local operator StarHub.
The channel is due to go live on StarHub in December and Scripps claims it will be the first dedicated home and lifestyle channel to launch regionally in Asia.
HGTV will launch with shows such as Property Brothers, Kitchen Cousins and The High Low Project, covering topics like design and décor, home improvement and real estate.
Scripps said it will also produce localised, original, short-form content exclusively for the launch of HGTV in Asia based on the popular series Extreme Homes.
“The launch of HGTV across Asia Pacific signifies the first time HGTV has launched as a premiere 24/7 channel destination focused on home and lifestyle programming outside North America, including the Caribbean,” said Jim Samples, president of Scripps Networks International.
“This is a testament to how successful Scripps Networks’ high quality lifestyle content has performed around the world, and we see great potential for this channel offering to drive value for audiences, affiliate and advertising partners alike.”
HGTV joins the Scripps Networks family of lifestyle channels that are available in Asia, including the Asian Food Channel, Food Network and Travel Channel.
#Netflix unveils raft of #European #originals including a Julian Fellowes (Downton Abbey) #football drama and its f hhttps://t.co/TKalWOQCND
19 April 2018 @ 17:00:02 UTC
.@MTGAB unveils Nordic Entertainment Group management team https://t.co/Pp1zWjlSgv
19 April 2018 @ 16:28:00 UTC
#US #sports and #TV streaming service @fuboTV has secured US$75 million (60 million) in new funding from companies hthttps://t.co/iGtpk6URVW
19 April 2018 @ 16:15:00 UTC
RT @DTVEStuart: Vincent Bollore is stepping down as @vivendi chairman and handing over the reins to his son Yannick. #Vivendi https://t.co/
19 April 2018 @ 16:00:12 UTC
.@btsport names EE's Matt Stagg as #mobile strategy chief #video #payTV https://t.co/IXuOHwaKW4
19 April 2018 @ 15:45:00 UTC
