The Chromecast support, which went live yesterday, means that Now TV customers can now click to ‘cast’ the service’s content from their smartphone, tablet or laptop to the TV.
At the same time, Sky has added new British drama channel ITV Encore to its Entertainment Month Pass.
This package gives viewers access to live and on-demand shows from TV channels including Sky 1, Sky Atlantic, Sky Living, Sky Arts, Discovery, MTV, Comedy Central, GOLD, Disney, Nickelodeon and ITV Encore for £4.99 (€6.29) per month.
Now TV customers can also opt to pay £8.99 for a Sky Movies Month Pass, which gives access to more than 800 film titles – including Hollywood blockbusters and independent movies. Sky Sports Day or Week passes let viewers watch live action from all seven Sky Sports channels and cost £6.99 and £10.99 respectively.
“We’re big fans of tiny media streaming devices so we’re really excited to add Google Chromecast to the family. It means customers have another great way to enjoy Now TV on their big screen,” said Now TV director Gidon Katz.
“We’re getting ready for the colder, darker nights and making sure there’s plenty of great TV to watch while snuggled down on the sofa. Adding the very best of British drama from ITV Encore means TV addicts won’t be short of shows to enjoy this autumn.”
Martin Goswami, director of pay and distribution at ITV, added: “Following the launch of ITV Encore to Sky customers on 9th June 2014, we are delighted to also offer Now TV customers the chance to enjoy our fantastic dramas with the addition of the channel’s catch up content to the Now TV Entertainment Month Pass.”