Latvian telecom operator Lattelecom has claimed a strong audience response for its music festival pop-up channel, Positivus TV.
According to Lattelecom, over 14,000 households out of its total base of 130,000 homes tuned in to the channel, which ran for the month and a half of the Positivus Festival. Lattelecom said that viewers watched a total of 1,265 hours of Festival coverage. The company said that the channel scored a third more viewers than other music channels, including MTV.
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