Lattelecom claims success for festival pop-up channel

Latvian telecom operator Lattelecom has claimed a strong audience response for its music festival pop-up channel, Positivus TV.

According to Lattelecom, over 14,000 households out of its total base of 130,000 homes tuned in to the channel, which ran for the month and a half of the Positivus Festival. Lattelecom said that viewers watched a total of 1,265 hours of Festival coverage. The company said that the channel scored a third more viewers than other music channels, including MTV.