For the three months ended June 30, The firm claimed a 23.6% TV audience share, up from 19.7% a year earlier, with its main Polsat channel, which is available in both SD and HD, leading the way with an individual market share of 13.5%.
The rest of Polsat’s 23 thematic channels – which include five in HD – had a combined audience share of 10.1%.
In the first half of the year, Polsat expanded its programming offer by five new channels: FilmBox Arthouse, Polsat News HD, TVP Sport HD, Stopklatka TV and ID HD.
Polsat also said that its share of the TV advertising market in the quarter was 24.8%, an improvement on 21.9% a year earlier.
Polsat claims to be the largest pay TV provider in Poland and offers access to a total of 140 Polish language TV channels, including 40 channels in high definition.
It said that its online video service Ipla now claims roughly 4.6 million unique users per-month.
Ipla gives access to more than 1,500 films, 100 TV series, 36 live TV channels, around 200 hours of HD live sports coverage per month.
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