Cyfrowy Polsat’s pay TV numbers climb

PolsatCyfrowy Polsat reported 4.26 million pay TV customers – up 3.1% year-on-year – in the second quarter, which it attributed to a “significant increase in the number of multiroom services provided.”

For the three months ended June 30, The firm claimed a 23.6% TV audience share, up from 19.7% a year earlier, with its main Polsat channel, which is available in both SD and HD, leading the way with an individual market share of 13.5%.

The rest of Polsat’s 23 thematic channels – which include five in HD – had a combined audience share of 10.1%.

In the first half of the year, Polsat expanded its programming offer by five new channels: FilmBox Arthouse, Polsat News HD, TVP Sport HD, Stopklatka TV and ID HD.

Polsat also said that its share of the TV advertising market in the quarter was 24.8%, an improvement on 21.9% a year earlier.

Polsat claims to be the largest pay TV provider in Poland and offers access to a total of 140 Polish language TV channels, including 40 channels in high definition.

It said that its online video service Ipla now claims roughly 4.6 million unique users per-month.

Ipla gives access to more than 1,500 films, 100 TV series, 36 live TV channels, around 200 hours of HD live sports coverage per month.