Swedish cable operator Com Hem has introduced a free upgrade to 50Mbps for broadband customers who currently can only access a lower speed.
The move has enable the operator to claim that its minimum speed is five times that offered by competitors. Com Hem said that all customers would be able to take advantage of the upgrade, with no additional charge to their monthly fee.
Additionally, process for new subscribers have been reduced by up to 15% across the board to encourage new sign-ups.
Com Hem says that over half of new customers already opt for speeds above 100Mbps. The new prices and speeds will be effective from tomorrow.
“New habits and consumer behaviour patterns demand faster broadband speeds. We think every household and business should be entitled to a fast and stable broadband service, and we have the network to realize this vision,” said Com Hem CEO Anders Nilsson.
“Within Sweden, we are not only ahead of all other operators in delivering the fastest broadband service to most households, but now, even our lowest speed is five times faster than those of our competitors.”
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