Sweden’s TV4 Group has named Carola Lundell as head of new business, effective from August 25.
Lundell will be charged to identifying and driving new business initiatives and will report to Cecilia Beck-Friis, the company’s vice-president and head of business development. She was previously head of digital channels at the Swedish Cooperative Union and has also worked for Electrolux and Icon Medialab. She has also chaired the Swedish Committee for Internet Marketing.
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