UK public broadcaster the BBC’s new weather app is the fastest growing BBC app of all time, with over eight million downloads since its launch in June last year, according to the broadcaster.
The BBC said that its weather sites and app saw 13.8 million average weekly users in July, up 36% year-on-year, with traffic from mobiles and tablets now accounting for 8.6% of weekly users, double the proportion in July 2013.
In July, BBC Weather extended the forecast window from five to 10 days. Later this year BBC Weather will roll out location-based weather warnings to the app.
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