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South African pay TV operator Siyaya secures football deal

South African football 2010The South African Football Association (SAFA) has reportedly sold rights to matches of the country’s national team to pay TV licence holder Siyaya TV.

The deal, which covers rights to matches of the national team, junior teams, the national women’s team and the ABC Motsepe League, includes TV and radio broadcasts and mobile and internet streaming rights, according to press reports.

South Africa’s City Press reported that the deal is worth about ZAR175 million (€12.2 million), well above the value of previous deals with public broadcaster SABC and sports channel Supersport.

Siyaya TV won a licence to operate a pay TV service in South Africa from national regulator ICASA and is expected to launch in June 2015.

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