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ProSiebenSat.1 Group boosted by TV ad gains

ProSiebenSat.1 Group extended its lead over the German TV advertising market in the second quarter, increasing its overall market share to 44.9% according to its latest earnings report. 

The German broadcast group said that it upped its share of the country’s TV market from 43.7% last year, claiming that it had also benefitted from the strong market environment, with seven of the top ten TV ad industry sectors increasing their spending – five by double digit figures.

“The late Easter date in April provided positive impetus, as advertising budgets were shifted into the second quarter. At the same time, TV again made considerable gains in the media split with growth of 1.5 percentage points and a share of 45.0 %,” said ProSiebenSat.1.9

Elsewhere, the company reported a 33% year-on-year increase in HD free TV users to 4.8 million and said that Unitymedia KabelBW and ProSiebenSat.1 have expanded and extended their current contractual partnership for the long term.

In the quarter, recurring EBITDA at ProSiebenSat.1’s German-speaking broadcasting unit increased by 3.3% year-on-year to €188.4 million. Meanwhile, at its digital unit, adjusted EBITDA climbed 26.2% to €30.8 million.

In the quarter, ProSiebenSat.1 said that it took 46.8% share of the German online video market and that its Maxdome VoD portal extended its reach through partnerships with Entertain, Xbox One and Chromecast.

“We increased our revenues dynamically in all key areas in the second quarter and thus continued to grow profitably. Our TV advertising revenues rose again. At the same time, our distribution revenues and our Digital & Adjacent business developed very positively. For this reason we are starting the second half of the year optimistically,” said ProSiebenSat.1 Media CEO, Thomas Ebeling.

Overall in Q2, the ProSiebenSat.1 Group reported total revenues of €691.1 million, up 10.6% year-on-year. Recurring EBITDA rose by 4.8 % to €219.1 million and underlying net income grew by 3.6% to €108.1 million.