Former Hulu boss Jason Kilar’s new business is actively going after online video producers and seeking to entice them with better terms than they could get from YouTube.
The firm, Vessel, recently successfully concluded a US$75 million (€56 million) funding round and, according to online news site The Information, will offer minimum guarantees to producers of premium online video and take an exclusive window, likely to be thirty days.
The terms are likely to appeal to some content creators who have expressed their dissatisfaction with the revenue share model offered by Google-owned YouTube.
Yahoo is also attempting to woo creators of premium online video as it seeks to ramp up original programming. It recently said it would finance a new season of US comedy series Community.
Kilar is running Vessel with Richard Tom, the former CTO at Hulu. Both left Hulu in early 2013.