Liberty Global corporate development and strategy executive, Spencer Nolan, has left the firm to become head of consulting, UK and Ireland, at sports marketing, research and consultancy company Repucom.
Spencer Nolan first joined former Liberty subsidiary Chellomedia in 2004 and worked as corporate development and strategy director – across M&A, strategy and corporate development.
When AMC bought Chellomedia, in a US$1billion (€740 million) deal that closed in February this year, Spencer stayed with Liberty, joining its recently established Liberty Global Content Investment arm.
This division helped steer Liberty’s joint buyout with Discovery of UK-based programme maker and distributor All3Media for £550 million (€695 million) in May. It was also behind Liberty’s £481 million acquisition of a 6.4% stake in UK terrestrial broadcaster ITV from Sky.
At Repucom, Spencer will be responsible for driving the company’s sports, media and entertainment consulting practice both in the UK and globally , building on the company’s existing client base of broadcasters, rights holders and brands.
Repucom is focused on providing data-based consultancy, insights and intelligence to clients working “in every area of sports and entertainment marketing, media and sponsorship.” The company works to provide sponsorship evaluation, market research, media evaluation, commercial auditing, market intelligence and consultancy.
“With the cost of sports rights increasing year on year ,companies are trying to understand if it’s worth spending that much, and the brands that are driving the sponsorship are looking at how much value they are generating from their sponsorship,” Spencer told DTVE.
“This is clearly a growth area in the media space and Repucom are at a really interesting intersection of all of those different clients and issues.”
Spencer will remain based in London and was hired by Repucom’s president of global strategy Glenn Lovett.
Prior to joining Chellomedia he worked as a strategy consultant for Deloitte and before that as an analyst at McKinsey.