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STV Glasgow gets audience of half a million

Local UK TV network STV Glasgow said that it has reached an audience of 572,000 viewers in its first month on air.

The Scottish station, which launched on June 2, said almost 30% of all viewers in its transmission area tuned in at least once during the month and the average viewer tuned in at least three times.

Online, STV Glasgow claimed 50,000 live and catch-up streams on the STV Player. The station also said that by interacting with its audience on social media, it notched up an average of 700 tweets per day.

“The audience figures from the first month reflect the multi-platform strategy of STV Glasgow with viewers tuning in to watch on TV but also via live streaming and catch-up. The channel is complemented by the STV Glasgow App which engages with consumers across the city,” said Bobby Hain, director of channels at STV.

He added that that STV Glasgow’s performance so far was “in line with our expectations.”

STV Glasgow is available on the Freeview, Sky and Virgin platforms, and its app can be downloaded on iOS and Android devices.

UK broadcast regulator Ofcom awarded local digital-terrestrial TV licences for Glasgow and Edinburgh in Scotland in January 2013, with both networks backed by Scottish commercial broadcaster STV. The STV Glasgow launch was part of a wider rollout of local stations across the UK.